The study explores how and why a social structure steeped in symbolic violence towards menstruating women constrains the consumption of SMPs. This study analyses how the intimate and private consumption of SMPs gets transformed into a complex socially embedded consumption choice.
A qualitative research design was used in the study and in-depth interviews were conducted with 31 women from middle and upper income classes who showed an inclination to purchase sustainable menstrual products (SMPs).
This research moves by focusing on taboo persons and explores how barriers are presented in consumption choices for such individuals. Although consumption taboos are prevalent in everyday life, consumer research interest in the topic remains scant and focuses mostly on taboo products.
